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This is why you can't play Fortnite right now

The gaming experts believe it's about surprising and creating interest.On Sunday night the alarm went off in many boys' rooms: The popular computer game Fortnite went black.

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The gameplay was abruptly interrupted by a rocket that rose to the sky. In the chaos that followed, a meteor struck among the players and formed a black hole that swallowed them, the universe and seemingly all season 10.

 

The end of Fortnite, trouble in the server tower, or a well-directed PR stunt on the occasion the introduction of season 11?

 

First, a meteor struck down the center of the map.

 

            (Photo: Screenshot: Fortnites Twitch account)

First, a meteor struck down the center of the map. PHOTO: SCREEN DUMP: FORTNITES TWITCH ACCOUNT

 

The player was thrown into the air by the explosion. Gradually, they lay suspended and watched the universe implode.

 

            (Photo: Screenshot: Fortnites Twitch account)

The player was thrown into the air by the explosion. Gradually, they lay suspended and watched the universe implode. PHOTO: SCREEN DUMP: FORTNITES TWITCH ACCOUNT

 

The players were swallowed by the black hole. The experts point out that Fortnite developers are good at drawing attention to the game. Something this article can be said to be proof of.

 

            (Photo: Screenshot: Fortnites Twitch account)

The players were swallowed by the black hole. The experts point out that Fortnite developers are good at drawing attention to the game. Something this article can be said to be proof of. PHOTO: SCREEN DUMP: FORTNITES TWITCH ACCOUNT

 

- This is carefully conceived marketing

Per Kristian Bjørkeng, who is a technology journalist at Aftenposten, thinks this looks like a classic hype . He points out that Fortnite has had a falling interest curve lately, and that many Youtubers have skipped to the game Minecraft .

 

- Developer Epic Games relies on raising awareness of the game to bring it up. The effect of a mysterious news that the game is just a black hole, of course, causes people to talk about it, even miss it. The special thing here is that the company is willing to go as far as to make the game inaccessible for attention.

 

He recalls that Epic Games has done several Fornite stunts in the past, such as the concert artist Marshmello held in the popular game in February this year.

 

- Giving players surprises, turning the game's development into something unexpected and exciting in itself, is a whole new strategy that many can learn from. But one should not be fooled into thinking anything other than that this is carefully conceived marketing, says Bjørkeng.

 

 

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- An extremely frustrated player base

- Fortnite has always been good at cool marketing stunts between seasons, but this is special as they have shut down the entire game and the opportunity for in-game purchases. An economic loss I think they will struggle to earn, says e2 sports expert in TV2, Simen Henriksen.

 

He believes there is a conscious and technically necessary choice, which indicates that this is a major change.

 

- Once they had to go to that step, they created a hype that creates expectations for bringing in old and new players. And they probably have an extremely frustrated player base, where many had put in time and taken time off work to start playing the announced new season, but which is now closed out.

 

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Post photos on the App Store

On the Italian App Store, new images of the game were posted under the title "Fortnite Capitolo 2", meaning Fortnite Chapter Two. Although the photos were quickly removed, they were captured by several who shared the photos on Twitter.

 

 

Fortnite is one of the most watched games on the streaming platform Twitch , where computer players film themselves while others watch. Streamer and former e-sports commentator, Jack Dunlop streamed while the black hole appeared and devoured the entire gaming universe .

 

In the video below you can see what it looked like:

 

 

- Do not think children under three should look at the screen